Q.60 How can design consultancies help clients to embed design further into their organisations?
A. By Making the creative/design process more inclusive. How? This outcome can be achieved by the design consultancy acting as leaders of co-creative process with their clients. Facilitated by supping the right tools, language, and environment to ‘co-create’ new design outcomes. Tools which are of a sketching nature make the creative process accessible to non-designer, examples of these tools are context-mapping, collage kits, cultural probes and other tools that promote group sketching and the co-creation of context maps that drive iterative feedback loops. This is were design consultancies need to focus their attention if they are to create more adaptive and emergent design development process with their clients. The current model as a whole needs a complete overhaul.
